sci-fi = <3 + C3PO

i read asimov's forward the foundation again.

you know what strikes me? he's fiercely intelligent, but so bare in his writing. clear and simple, first and always. hardly any grandiore; and we're talking ga-lax-ies and rebuilding the entire universe by calculating the future's history (read that again, friend, take your time to sort it out.) i don't know when else it's more justified to go big with words.

but he doesn't! that's the beauty of it. there's precious little in the way of personality stamped into his writing - you could conversely say that his writing style is the lack of personality. in fact, it feels like his books are made mostly of mind-blowingly, fascinatingly complex thesises written in story form for laymen like you and me to grasp. A Big Idea, made into idiot-proof bites to make idiots feel extremely clever.

doesn't that sound a lot like how a copy-writer should write? cut out the self-indulgent personal house style, edit brutally for brevity, make clarity the priority, no punz and no sneaky insider lolz. in a layman's nutshell, as anti-fanfiction-like as possible?