exhaustion gives a certain dignity.

i ignored the blipping on the radar for too long and now the fuzzy static has spawned a singularity.

i know what needs to be done. this door needs to be slammed shut. never mind where the new doors are for now.

i read somewhere that in marketing, amateurs sit around and discuss strategy, while the experts look at logistics.

that's a clear direction. you can flap your bejeweled tongue all you want about the multi-million, multi-media, multi-hyphenated campaign you've got planned that will make your brand equity so solidified your mascot will come to life and demand a salary as well. but if you only have quarter-a-million to begin with, you won't establish the reach and frequency necessary to train your monkeys customers anyway. and while you're talking brilliant strategy, time's a-ticking and media space's being bought out everywhere. oops, there goes your media cut, don't think i didn't see what you wanted with that hyphen.

so. first tier strategy says stay. 2nd and 3rd says go. 4th says stay, just in case. you can't be serious, it's only been 3 months. 5th says go while i'm still able. 6th sense and the story i just told you are telling me i'm overthinking, and need to simplify my thought-process. either i remove the thousand and eleven what-ifs, replace it with statistical likelihoods and have a cool think about it. Or i make an informed gut decision, after considering my external and internal resources. Take stock first.

My stocks are shockingly low. I've dwindled. I've grown weeds in my head and learnt more wor- arounds than anything else.

If necessary, I'm more resilient than this. But knowing me, i need to set a clear course with a cool head before i knuckle down and hear no reason/ bulldoze my way through/ put the blinders on. And cool heads do not feel like black holes.